Creating Supporter Journeys That Work

In today’s world it is harder than ever to keep your supporters. However, if you can develop journeys that meet and exceed supporter’s needs, then you’re going to be successful.

On this training course you’ll learn the essential skills to improve your supporter journeys.

Throughout you'll have a blend of theory and exercise to help you to work on your own existing or new journeys.

You can sign up and start whenever you want. You'll have access to the course for a year, meaning you can learn at your own pace and re-visit the key lessons and materials whenever you want.

How do I sign up?

Knowing Your Audience

  • The problem with 'one-size fits all'
  • Setting your journey vision
  • Using empathy mapping to understand your audience

Mapping Journeys

  • Mapping your journeys
  • What are the pain points for supporters?
  • Overcoming internal barriers for success

Planning New Journeys

  • Using moments to unleash better experiences
  • Understanding the jobs your journey need to deliver
  • Prioritising your changes

Creating killer content

  • Tips and tricks to elevate your journey
  • Avoiding friction
  • Using the power of moments to 'wow'

Natalie Tarrant, Head of Supporter Engagement

Thank you, Craig and Emily, for your work supporting the development of Mind’s supporter engagement and journey work. We have enjoyed our time with you, and found the sessions, and support you’ve given us invaluable. We’re only a small team of two, but thanks to your support it’s felt like a team of four.




  • Access to all training modules modules
  • Interactive exercises and workbook
  • Questions and tasks
  • Email support



Most Popular

Everything on the essentials course plus:

  • Access to our participant's group, where you can ask questions and get feedback
  • Live one-hour 'Ask us anything' session
  • End of course certificate
  • Free review and feedback on one supporter journey



You'll additionaly receive:

  • Two 45-minute coaching calls from our expert team
  • Three months post-course support - we'll review your journeys and provide detailed feedback
  • Optional: pre-course call with your manager to agree learning objectives