Copywriting for Fundraising Success

In today’s world, if you can really inspire a reader, no matter what you’re writing, you’re going to be a successful fundraiser.

On this training course you’ll learn the essential skills to improve your fundraising writing.

Through interactive exercises, real examples and online support, we will give you the tools you need to edit and improve your copy.

Course starts whenever you are ready!

The modules are released weekly and you can work at your own pace and in a way that suits you.

How do I sign up?

Module 1: Preparing to write

  • The three-step process to follow before writing a word
  • Uncovering your unique tone of voice
  • The power of focus and knowing your reader

Module 2: Successful storytelling

  • Classic storytelling techniques you can adapt
  • The importance of show, not tell
  • How to gather compelling case studies

Module 3: Writing for results

  • George Orwell's tips for clear, persuasive writing
  • Avoiding grammatical errors that grate
  • The tools to stop you falling into bad habits

Module 4: Making sure your writing is read

  • The tabloid trick to make your headlines stand out
  • Making your writing easy to read
  • The power of lists, bullet points and captions

Jo Bega, Chief Executive, Child Rescue Nepal

The course was great - a good mix between being remind of what I already knew, and new stuff. I used the techniques from the course to re-write an appeal email. The results were instant and it raised 30% more than previous appeals. I was delighted.


All past participants said the course improved their writing skills.

Find out why and sign up today.




  • Access to all eight copywriting modules
  • Interactive exercises
  • Questions and tasks
  • Email support



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Everything on the essentials course plus:

  • Access to our participant's group, where you can ask questions and get feedback
  • Live one-hour 'Ask us anything' session
  • End of course certificate
  • Free review and feedback on one piece of writing



You'll additionaly receive:

  • Two 45-minute coaching calls from our expert team
  • Three months post-course support - we'll review unlimited copy that you write and provide detailed feedback
  • Optional: pre-course call with your manager to agree learning objectives