Copywriting for Fundraising Success
In today’s world, if you can really inspire a reader, no matter what you’re writing, you’re going to be a successful fundraiser.
On this training course you’ll learn the essential skills to improve your fundraising writing.
Through interactive exercises, real examples and online support, we will give you the tools you need to edit and improve your copy.
Course starts whenever you are ready!
The modules are released weekly and you can work at your own pace and in a way that suits you.
Module 1: Preparing to write
- The three-step process to follow before writing a word
- Uncovering your unique tone of voice
- The power of focus and knowing your reader
Module 2: Successful storytelling
- Classic storytelling techniques you can adapt
- The importance of show, not tell
- How to gather compelling case studies
Module 3: Writing for results
- George Orwell's tips for clear, persuasive writing
- Avoiding grammatical errors that grate
- The tools to stop you falling into bad habits
Module 4: Making sure your writing is read
- The tabloid trick to make your headlines stand out
- Making your writing easy to read
- The power of lists, bullet points and captions
Jo Bega, Chief Executive, Child Rescue Nepal
The course was great - a good mix between being remind of what I already knew, and new stuff. I used the techniques from the course to re-write an appeal email. The results were instant and it raised 30% more than previous appeals. I was delighted.
100%
All past participants said the course improved their writing skills.
Find out why and sign up today.
