Ultimate Guide to Recruiting New Supporters

In today’s world, it is harder than ever to find (and keep) new supporters.

On this training course you’ll learn the essential skills to recruit new donors - helping you to become a successful fundraiser.

Through interactive exercises, real examples and online support, we will give you the tools you need to put in place successful acquisition methods. We'll look at what makes successful campaigns and how to identify the channels, budget and creative you need to succeed.

The course is on-demand with modules available from Monday 27 September 2021. Once live you can start whenever you are ready!

Modules are released weekly and you can work at your own pace and in a way that suits you.

How do I sign up?

Module 1: Using Your Existing Data

  • The three-step process to understand your data
  • Uncovering your key audiences
  • How to map your opportunities

Module 2: Identifying Your Opportunities

  • Understanding your strengths and weaknesses
  • Developing your big ideas and opportunities
  • The five steps to putting  your plan together

Module 3: Understanding Why People Give

  • Four easy research methods to understand your audience
  • Building your big idea and hypotheses
  • Using 'Test, Learn, Adapt'  to improve results

Module 4: Pros & Cons of IG Products

  • What makes a great fundraising product?
  • The seven IG products you need to understand

Module 5: Pros & Cons of Media Channels

  • Understanding the 'big four' channels
  • Evaluating their effectiveness for your charity

Module 6: Bonus tips and next steps

  • Developing your acquisition campaign
  • Getting ready to launch and recruiting new donors

Meet your trainer and coach: Jenny Crabtree

Jenny is a respected senior public fundraising professional, offering strategic consultancy and interim services to the charity sector.

Passionate about using her direct marketing experience to build relationships between supporters and the causes they care about, Jenny has been doing this for over 16 years.

She has been responsible for strategic development and implementation of Public Fundraising Programmes, raising between £500k and £20m per year across IG, Events, Legacies and In-Memory and leading teams of 3-30 people.

You can find out more about Jenny on her Linked In profile.




  • Access to all six acquisition modules
  • Interactive exercises
  • Questions and tasks
  • Email support



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Everything on the essentials course plus:

  • Access to our participant's group, where you can ask questions and get feedback
  • Live one-hour 'Ask us anything' session
  • End of course certificate



You'll additionaly receive:

  • Two 45-minute coaching calls from our expert team
  • Three months post-course support - we'll review your acquisition plan and provide detailed feedback
  • Optional: pre-course call with your manager to agree learning objectives