WOW Moments for Fundraising Success

In today’s world, if you can systematically surprise and delight your supporters, then you’re going to be a successful fundraiser.

On this training course you’ll learn what WOW moments are and how you can use them to inspire supporters.

Through interactive exercises, real examples and online support, we will give you the tools you need to create WOW moments.

The course is now live and the first two modules are available instantly on sign up. Sign-up now to be among the first to get access to this new course.

The modules are released weekly and you can work at your own pace and in a way that suits you.

You'll have access for a full year to complete the course.

How do I sign up?

Module 1: What are WOW moments?

  • Why WOW is so powerful
  • The four essentials of WOW moments
  • How you can harness the power of moments

Module 2: Genuine Gratitude

  • The power of great thanking
  • Great gratitude through post, email, online and telephone
  • Ideas you can adapt and use in your own fundraising

Module 3: Superb Stewardship

  • Creating your own WOW calendar
  • Going above and beyond
  • How to use milestones and anniversaries to inspire

Module 4: Putting WOW into action

  • The power of using props and demonstrations
  • Pitfalls to avoid
  • Using future pacing to bring your cause to life

Meet Your Trainers

This course is based on the successful 'Wow Moments' event run by Rob Woods of Bright Spot Fundraising and Craig Linton from Fundraising Detective.

We both passionately believe in the power of wow moments to help you raise more money.

We're proud to share with you stories and examples of fundraisers who are already using the techniques on the course to increase their fundraising income.




  • Access to all five WOW modules
  • Interactive exercises
  • Questions and tasks
  • Email support



Most Popular

Everything on the essentials course plus:

  • Access to our participant's group, where you can ask questions and get feedback
  • Live one-hour 'Ask us anything' session
  • End of course certificate
  • Free feedback on your WOW idea

Team Masterclass


Teach Your Team the Power of WOW

  • Access to the course for 10 people
  • Three one hour virutal sessions to develop a WOW plan for your organisation
  • Feedback and advice on your WOW ideas

Caroline Muir, Major Gift Fundraiser,
St Martin in the Fields Trust

‘That was one heck of an interesting and informative day, thank you so much for putting out a feast of ideas, stories, for sharing a wealth of experience and some great insights.  I really appreciate the considerable honesty, energy and imagination you use in your presentations and your gift of THE POWER OF MOMENTS was inspired.’